Director of SalesSilencer Central

At Silencer Central, our core values--being customer-oriented, getting stuff done, and expecting excellence--guide everything we do. The Director of Sales is a strategic and results-driven leader responsible for driving revenue growth, leading sales execution, and building high-performing teams that embody these values. 

This role oversees the development and execution of the company’s sales strategy across multiple channels, including business-to-business and two-step distribution networks. The Director of Sales is accountable for achieving revenue targets while ensuring the sales organization operates with discipline, efficiency, and a strong customer focus. The ideal candidate brings a proven ability to lead the full sales cycle—from strategy development through execution—while positioning products effectively against competitors and delivering differentiated, customer-focused solutions. This leader will continually analyze sales performance, identify process improvements, remove bottlenecks, and implement strategic sales plans that achieve business objectives. 

As a key member of the leadership team, this position partners cross-functionally to strengthen collaboration, enhance sales enablement initiatives, and support data-driven decision-making. They will recruit, hire, train, coach, and retain top sales talent, fostering a culture of accountability, growth, and excellence. By setting clear goals, facilitating two-way feedback, and modeling company values, the Director ensures the team consistently meets and exceeds performance expectations. 

Job Responsibilities & Essential Functions 

• Proven ability to drive the sales process from start to finish. 

• Knowledge of how to develop client-focus, differentiated, and achievable solutions. 

• In-depth understanding of how to position products again competitors 

• Responsible for driving business-to-business sales through two-step distribution channels and managing dealer-focused sales relationships to expand market reach and revenue 

• Continual coaching and development of the sales staff 

• Holding the team accountable while reaching and exceeding sales goals 

• Create and implement strategic sales plans that successfully achieve business objectives 

• Develop an operating budget for the sales division that meets business goals 

• Analyze current sales strategy and suggest solutions for improvement 

• Identify process bottlenecks 

• Recruit, hire, and train new sales representatives 

• Stay current with the latest sales trends and best practices 

Supervisory Responsibilities 

The Director of Sales will be responsible for leading a team of sales representatives. This includes, but is not limited to: 

• Participating in talent recruitment and training new team members as needed 

• Ensuring departmental process documentation is updated and followed by all team members 

• Facilitating two-way feedback with team members 

• Prioritizing the team’s work to achieve its most important objectives 

• Creating goals for team members and holding them accountable 

• Identifying training and education opportunities for team members 

• Modeling the organization’s core values for the team and encouraging them to do the same 

• Encouraging, recognizing, correcting, and disciplining team members as needed 

• Minimum of a bachelor’s degree (Masters preferred) in a relevant field such as Marketing of Business Administration 

• 7 to 10 years of sales experience in an executive-level position such as Marketing Director, Sales Manager, or similar role. 

• Extensive leadership and managerial experience is necessary to be successful in this role 

• Ability to create and maintain positive relationships with current and prospective clients 

• A deep understanding of the market services and products 

• Excellent communication and presentation skills 

• Ability to analyze data to identify trends and problems 

• Sense of ownership and pride in your performance and its impact on the company's success 

Silencer Central offers a competitive total compensation package that includes 

• Salary: $140k-$160k DOE. 

• Unlimited PTO 

• Incentive Bonus 

• Company Paid Holidays 

• Health insurance: Copayment Plus Plan or High-Deductible Health Plan with $750-$1,500 HSA match 

• Dental insurance 

• Vision insurance 

• LTD and STD insurance 

• Company Paid Life Insurance 

• EAP 

• Colonial Life 

• 401(k) with company match 

• Employee Discount Program 

• Free snacks and drinks